Hardware Podcasts

86 - Talking new sales strategies with Print Sales Expert Kelly Mallozzi

People of Packaging · 30 Nov 2021 · 45m

What this episode covers

Kelly Mallozzi, a sales engagement expert and founder of Girls Who Print, discusses the necessity for printing and packaging companies to modernize their sales strategies by embracing social media and CRM tools. She argues that 70% of buying decisions are made before contact, requiring a strong online presence to reach younger demographics. Mallozzi also advocates for hiring diverse talent, particularly women, and restructuring compensation models to separate 'hunters' and 'farmers' to improve retention and culture.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Girls Who Print
Tools
Specright, Bomb Bomb, Shield
Also
Successinprint.net, LinkedIn, TikTok

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