Hardware Podcasts

9 - Rhonda Foster from Great Northern Company

People of Packaging · 16 Oct 2019 · 23m

What this episode covers

Rhonda Foster, a point-of-purchase (POP) display designer at Great Northern Company, discusses the design, engineering, and lifecycle challenges of retail displays. She highlights the tension between creating intricate, engaging displays and the reality of their short shelf life, as well as the industry's shift toward branding for e-commerce and the use of technology like motors and RFID tags. Foster also shares her career path from a plant floor job to design and her passion for pop culture projects, such as building a Nintendo display.

Most relevant to

established companies

Topics

Mentioned

Companies
Great Northern Company, Chesapeake Display and Packaging, Core Flex, Snoco Core Flex, PetSmart, Amazon, Chewy.com, Nintendo
Tools
RFID tags, QR codes
Also
Shopper Marketing Magazine

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