Hardware Podcasts

From B2C to B2B IoT with Davyeon Ross, Co-Founder & President at ShotTracker Inc

Over the Air · 6 Jul 2023 · 32m

What this episode covers

Davyeon Ross, Co-Founder and President of ShotTracker, explains the company's strategic pivot from a B2C crowdfunding model to a B2B IoT provider for professional sports. He details the technical challenges of embedding sensors in basketballs and player uniforms, specifically focusing on the transition from Bluetooth Low Energy to Ultra-Wideband (UWB) to achieve sub-4cm accuracy in noisy arena environments. Ross highlights the engineering feat of integrating a rechargeable sensor into a regulation basketball without altering its weight distribution or ballistics, and discusses how this data enables real-time automated broadcasting analytics.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
ShotTracker, Spalding, Wilson, Nike, Under Armour, Adidas, Molten, Bodenmore International, USFL, Garmin
Products
Statcast
Also
Ultra-Wideband, Bluetooth Low Energy

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