From B2C to B2B IoT with Davyeon Ross, Co-Founder & President at ShotTracker Inc
Davyeon Ross, Co-Founder and President of ShotTracker, explains the company's strategic pivot from a B2C crowdfunding model to a B2B IoT provider for professional sports. He details the technical challenges of embedding sensors in basketballs and player uniforms, specifically focusing on the transition from Bluetooth Low Energy to Ultra-Wideband (UWB) to achieve sub-4cm accuracy in noisy arena environments. Ross highlights the engineering feat of integrating a rechargeable sensor into a regulation basketball without altering its weight distribution or ballistics, and discusses how this data enables real-time automated broadcasting analytics.