Hardware Podcasts

The Anatomy of a Hardware Product Recall

Over the Air · 17 Mar 2022 · 27m

What this episode covers

Brandon Van Blerk, CEO of Tether, discusses the company's journey from a failed crypto venture to building the EnviroQ indoor environmental quality sensor. He details a critical product recall caused by a CO2 sensor draining the battery life of 750 units deployed in state housing, forcing him to manually flash firmware in hotel rooms. Van Blerk explains how treating early customers as partners and finding product-market fit through direct engagement helped Tether survive the crisis and pivot towards a comprehensive building performance platform.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Tether, Kangora, Utility, Drone Deploy
Products
EnviroQ, Whoop
Also
SigFox

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