The Anatomy of a Hardware Product Recall
Brandon Van Blerk, CEO of Tether, discusses the company's journey from a failed crypto venture to building the EnviroQ indoor environmental quality sensor. He details a critical product recall caused by a CO2 sensor draining the battery life of 750 units deployed in state housing, forcing him to manually flash firmware in hotel rooms. Van Blerk explains how treating early customers as partners and finding product-market fit through direct engagement helped Tether survive the crisis and pivot towards a comprehensive building performance platform.