Hardware Podcasts

Intrapreneurship in Industry 4.0: What You Need to Succeed

Over the Air · 1 Feb 2022 · 24m

What this episode covers

Christopher Couch, SVP and CTO of Cooper Standard and founder/CEO of Liveline Technologies, explains how his team spun off an intrapreneurial project into a standalone company to solve real-time control problems in manufacturing. Couch details the use of a low-risk 'test pad' at Cooper Standard’s Livonia, Michigan technology center to iterate quickly, contrasting this with the consistency required in mass production. He highlights two major surprises: the technical complexity of the minimal stack required for real-time ML-based control, and the business model difficulty of quantifying economic value, which forced a shift to subscription pricing. Couch also discusses the cultural challenges of managing a spin-off within a large enterprise and the importance of hiring for passion and rapid skill acquisition.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Cooper Standard, Liveline Technologies, Tulip IO, Site Machine, Litmus IO

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