Hardware Podcasts

Ep. 27 - Launch Day

Open Hardware Manufacturing Podcast · 22 Aug 2024 · 1h 02m

What this episode covers

Steven Hawes and Lucian Chepa of Opulo discuss the meticulous planning and execution of launch day for their open-source hardware products, such as the Lumen and Feeder. They detail strategies for website propagation, community seeding via Discord, and the critical importance of monitoring analytics and customer support in real-time to handle the influx of sales and questions. The hosts also cover logistical pitfalls like shipping zone errors, social media algorithm quirks, and the need to align launch timing with market behavior and holidays.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Opulo, Prusa, Voron, Tom's Hardware, Adafruit
Products
Lumen, Feeder, BYOP
Tools
Shopify, YouTube, Buffer

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