Hardware Podcasts

Software-Enabled Vehicles and the Future of Automotive Manufacturing with Vicki Poponi, VP and Industry Advisor at Salesforce

Manufacturing Happy Hour · 14 Mar 2023 · 53m

What this episode covers

Vicki Poponi, VP and Industry Advisor at Salesforce and former Honda executive, discusses the shift toward software-enabled vehicles and customer-centric digital transformation in the automotive industry. She explains how connected cars enable new revenue streams through over-the-air updates and feature-on-demand services, while highlighting the financial pressures OEMs face from EV production costs and declining parts revenue. Poponi emphasizes the need for manufacturers to break down internal silos to create a holistic 'customer 360' view, leveraging platforms like Salesforce Automotive Cloud to improve engagement and operational efficiency.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Salesforce, Honda, Scott Paper, Kimberly Clark, Garrett Turbocharging, Toyota Financial Services, Honda Financial Services, Tesla, BMW, Stelantis
Products
Salesforce Automotive Cloud
Tools
MuleSoft
Also
Compagnon Wine Bistro

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