Hardware Podcasts

The Rise of Software-Defined Vehicles

OnTrack · 30 Jul 2024 · 42m · Episode 274

What this episode covers

Lenora Clark, Director of Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions, discusses the shift toward software-defined vehicles and the integration of advanced electronics in automotive design. She explains how sensor fusion (combining cameras, radar, and LiDAR) enables Level 3 autonomy and how in-mold electronics are transforming human-machine interfaces (HMI) through decorative, functional surfaces. The conversation also covers the challenges of EV charging infrastructure reliability, the cost pressures of increased electronic content on vehicle pricing, and the strategic move toward onshoring manufacturing to improve supply chain resilience.

Most relevant to

large enterprises

Topics

Mentioned

Companies
MacDermid Alpha Electronics Solutions, ESI Automotive, Tesla, Mercedes, Honda, BMW, Jeep, Walmart, Target, IPC
Chips
LiDAR, Radar
Tools
In-mold electronics

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