The Indirect ROI of an Amazing Customer Experience with Mark Rosenzweig of 3dx Scenic

Manufacturing Happy Hour · 26 Apr 2022 · 43m

What this episode covers

Mark Rosenzweig, Senior Account Executive at 3dx Scenic, a custom scenic fabrication company in Cincinnati, discusses the intersection of manufacturing and theme park guest experiences. He explains how 3dx uses technologies like 7-axis Kuka robots for cutting foam and composite shops for fiberglassing to create character scapes and signage for parks like Sesame Place San Diego. Rosenzweig details the concept of 'indirect ROI' in theming versus the calculated ROI of photo ops, and addresses workforce challenges in attracting talent to mid-sized cities like Cincinnati and Baltimore.

Mentioned

Companies
3dx Scenic, Rhinegeist Brewery, Six Flags, Cedar Fair, Proctor and Gamble, Centas, L!VE Technologies, A3
Products
Sesame Place San Diego, Universal Orlando Resort, Alton Towers, Blackpool Pleasure Beach
Tools
Kuka, Rhino, AutoCAD

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