011 - “Long Story Short” with Margot Leitman

Let's Combinate · 15 Dec 2021 · 1h 18m

What this episode covers

Margot Leitman, an award-winning storyteller and author of 'Long Story Short,' discusses the anatomy of effective storytelling, emphasizing emotional truth, vulnerability, and universal themes over rigid facts. She explains how to overcome the fear of sharing stories by focusing on personal connection and inclusive language, arguing that audiences care more about how a story feels than the specific data points. Leitman also addresses the application of these skills in business, noting that companies often struggle with a reluctance to share personal narratives, which hinders their ability to connect with clients and employees.

Mentioned

Companies
Sasquatch Books, UCB Theatre
Products
Long Story Short, The Price is Right
Also
The Moth, This American Life, David Sedaris, Stephen King, Spalding Gray, Nora Ephron

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