349 - Why all your UPC barcodes might be going away soon! Ned Mears from GS1
Ned Mears, Senior Director of Global Standards at GS1 US, explains the industry-wide shift from 1D UPC barcodes to 2D barcodes under the 'Sunrise 2027' initiative. He details how adding dynamic data like expiration dates can reduce food waste by up to 40% and enable serialized identity for inventory management. Mears discusses the convergence of RFID and QR codes, allowing brands to capture direct consumer data and control digital experiences at the point of sale.