Hardware Podcasts

The Future of the IoT Connectivity Landscape | Ericsson’s Rob Tiffany

IoT For All Podcast · 5 Oct 2020 · 43m

What this episode covers

Rob Tiffany, Ericsson’s Head of IoT Strategy, discusses the current state of the IoT connectivity landscape, noting that the market is in a 'trough of disillusionment' as adoption lags behind early hype. He argues that successful IoT deployments must lead with specific business cases and high-impact economics rather than horizontal platforms, emphasizing that connectivity costs must remain below 1% of the total device cost. Tiffany highlights the shift toward industrial manufacturing in Asia and Germany, where private 5G and Industry 4.0 initiatives are driving adoption by solving critical downtime issues. He warns that poor ROI is often killed by the ongoing cost of reconfiguring devices in the field, advocating for zero-touch configuration baked in at the time of manufacturing.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Ericsson, Vodafone, Hitachi, Microsoft, Telstra
Products
IoT Accelerator, Jasper, Azure IoT, Lumata, Nest, Kindle
Also
Moab Foundation, 5G, NB-IoT, LTE-M, LoRaWAN, Sigfox, CBRS

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