Hardware Podcasts

#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It

Coredump Sessions · 5 Aug 2025 · 57m · Episode 15

What this episode covers

Chris Coleman and Tyler from Memfault host Afzal Saleem, an IoT entrepreneur and former T-Mobile Netherlands startup lead, to discuss why IoT projects stall despite technical viability. They analyze organizational resistance, such as the Dutch railway case where internal job security fears blocked adoption, and the '500K SIM card' phenomenon where pilots fail to scale due to slow enterprise processes. The conversation highlights how giants like Google, Ericsson, and Cisco waste millions by skipping niche validation, contrasting this with successful niche strategies from companies like Golioth and Nordic Semiconductor. They argue that IoT must learn from AI's community-driven, fast-iteration go-to-market playbook to overcome fragmentation and e-waste risks from deprecated cloud services.

Most relevant to

early-stage companies and large enterprises

Topics

Mentioned

Companies
Memfault, Pebble, T-Mobile Netherlands, Google Cloud, Ericsson, Cisco, Golioth, Nordic Semiconductor, Peloton
Also
Narrowband IoT

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