Submarines, IoT, and Intrapreneurship with Ericsson's Rob Tiffany
Rob Tiffany, VP of IoT and Intrapreneurship at Ericsson, discusses his career path from serving on US Navy submarines to leading IoT initiatives at Microsoft, Hitachi, and Ericsson. He explains that IoT is often overcomplicated, citing the complexity of integrating hardware, software, and security, which leads to high failure rates in proof-of-concept projects. Tiffany highlights successful industrial applications like Hitachi's 'trains as a service' model and his current work at Ericsson on 'Project Thunderstruck' to reduce vendor lock-in and enhance security. He also shares insights on intrapreneurship within large corporations and his non-profit work with the Moab Foundation for sustainability.