Hardware Podcasts

Why Solutions Are the Key to IoT Adoption | Albert Behr, CEO of BehrTech | #IoTMakers E043

IoT For All Podcast · 13 Nov 2019 · 38m

What this episode covers

Albert Behr, CEO of BehrTech, explains that his company’s MyThings platform solves the critical challenge of connecting legacy industrial assets to IoT networks by providing a heterogeneous software layer that integrates with existing hardware from vendors like Siemens and Allen-Bradley. He argues that successful IoT adoption requires packaged solutions for specific industrial problems—such as dust monitoring in automotive plants or worker safety in steel mills—rather than broad smart city initiatives which suffer from long sales cycles and low ROI. Behr emphasizes that BehrTech’s strategy relies on strategic partnerships with giants like Microsoft, Intel, and Silicon Labs to distribute this technology through value-added resellers and system integrators, avoiding direct sales to ensure scalability.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
BehrTech, Fraunhofer, Microsoft, Intel, Silicon Labs, Siemens, Allen-Bradley, Texas Instruments, Bosch, Nordic Semiconductor, Hitachi, ETSI, AWS, Sidewalk Labs
Products
MyThings
Also
LPWAN

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