Hardware Podcasts

How to Market an IoT Platform | Lisa Elenius Taylor, Head of Portfolio Marketing at Ericsson | #IoTMakers E042

IoT For All Podcast · 30 Oct 2019 · 38m

What this episode covers

Lisa Elenius Taylor, Head of Portfolio Marketing at Ericsson, explains how to market the IoT Accelerator platform by making abstract technology concrete for enterprises and telcos. She details how Ericsson uses data from use cases like smart meters and connected vehicles to define target audiences and creates content that answers specific technical questions, such as eSIM versus physical SIM. Taylor emphasizes that successful marketing requires starting with the 'why' and the business value rather than just features, while noting that the industry is still struggling with clear matchmaking between solutions and business needs.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Ericsson, Volvo cars, Brighter
Products
IoT Accelerator
Also
eSIM, EUICC, MWC, IoT Solutions World Congress

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