Hardware Podcasts

Advice Line with Chris Riccobono of UNTUCKit

How I Built This · 30 Jul 2026 · 46m

What this episode covers

Chris Riccobono, co-founder of UNTUCKit, discusses the challenges of running two apparel brands, UNTUCKit and Greatness Wins, while navigating tariffs and rising customer acquisition costs. He advises caller Adrian Alvarez of Era Shorts on scaling an athleisure brand by focusing on specific tribes like volleyball players and raising capital early. Riccobono also counsels Preet Anand of Snug Safety on reaching seniors through trusted channels like radio and earned media, and Derek of Hockey Ninja on leveraging NHL clearance and player equity to grow his hockey equipment brand.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Audi, Bayer MaterialScience
Products
UNTUCKit, Greatness Wins, Era Shorts, Snug Safety, Hockey Ninja, Claude, Peter Millar, Lululemon, Nike, Life Alert, Macrolon

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