Hardware Podcasts

Madison Reed: Amy Errett

How I Built This · 18 Aug 2025 · 1h 18m

What this episode covers

Amy Errett, founder and CEO of Madison Reed, explains how she pivoted from a career in finance and venture capital to launch a hair color brand at age 56. She details the product development process with Italian manufacturers, the strategic use of a color-matching algorithm, and the company's evolution from direct-to-consumer sales to a multi-channel model including 100 Color Bars and retail partnerships with Ulta. Errett also candidly discusses the painful separation from three co-founders, a failed Groupon trial, and the challenges of raising capital in a consumer market dominated by AI narratives.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Madison Reed, L'Oreal, Ulta, Groupon, Dollar Shave Club, Mavron, Olivia, Spectrum
Also
Glide Church, Holland America

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