Advice Line with Angie Hicks of Angi

How I Built This · 31 Oct 2024 · 49m

What this episode covers

Angie Hicks, co-founder of Angie (formerly Angie's List), joins Guy Raz to answer questions from three early-stage founders. Paige McReynolds of McRey Motocross Co. seeks advice on raising capital to expand women's motocross apparel into retail, while Dianne O'Connor of Weston Table discusses when to bring in leadership to scale her $5M homegoods e-commerce business. Keisha from Bridge the Gap Spanish asks how to prioritize growth and marketing diversification for her online language learning platform.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Angi, Angie's List, McRey Motocross Co., Weston Table, Bridge the Gap Spanish, Red Bull, Black Diamond, Specialized, Kava, Instagram, TikTok, YouTube

Other shows on the same ground, closest first.

  • The Startup CPG Podcast · 1h 20m

    Angel Investing 101 with Marcia Dawood (2022)

    Marcia Dawood, Chair of the Angel Capital Association and Venture Partner at Mindshift Capital, explains the mechanics of angel investing, distinguishing it from venture capital and detailing how angel groups provide early-stage capital and mentorship. She outlines the SEC's accredited investor rules, the importance of diversification, and the primary exit strategies for startups, including acquisitions and revenue-based financing. The conversation also covers practical advice for founders on building pitch decks, forming effective boards of directors, and maintaining transparent communication with investors. Additionally, Cindy Lee, founder of Uproot Teas, discusses her journey from management consulting to launching a single-origin loose leaf tea brand, focusing on sustainable sourcing, compostable packaging, and direct-to-consumer sales.

  • The Startup CPG Podcast · 1h 15m

    #70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas)

    Marcia Dawood, Chair of the Angel Capital Association and Venture Partner at Mindshift Capital, explains the fundamentals of angel investing, distinguishing it from venture capital and detailing how angel groups operate. She advises founders to bootstrap as long as possible, build diverse teams, and maintain transparent, regular communication with investors to avoid appearing desperate when seeking future funding. The episode concludes with a segment on Uproot Teas, where founder Cindy Lee discusses her journey from management consulting to launching a single-origin loose-leaf tea brand with compostable packaging.

  • The Startup CPG Podcast · 38m

    How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish

    Ryan Raish, founder of Fave, details his journey from a 20-year CPG career at brands like Popchips and Honest Tea to launching a certified organic powdered drink mix. He explains how he self-funded two years of R&D and retailer feedback from Target before securing a pre-seed round led by Keith Belling and the Angel Group. Raish discusses using early sales on Thrive Market, Amazon, and QVC to validate the product and close a $1 million seed round, while highlighting the distinct challenges of pitching retail buyers versus investors.

  • The Startup CPG Podcast · 1h 10m

    #208 - Fundraising Reflections with David Fudge (Aplós) and Amanda Amos (Collaborative Fund)

    David Fudge, Co-Founder and CEO of Aplós, and Amanda Amos, Investor at Collaborative Fund, discuss the nuances of early-stage fundraising in the CPG sector. Fudge details his journey from angel investors to a $5.5 million Series A, emphasizing the importance of relationship-building, realistic market sizing, and understanding legal structures like SAFE notes. Amos provides an investor's perspective on evaluating founders, the mechanics of venture capital funds, and the critical alignment of incentives and vision between founders and capital partners.

  • The Startup CPG Podcast · 20m

    Should You Apply for Startup CPG's Founders & Funders?

    Daniel Scharff, host of The Startup CPG Podcast, explains the value and mechanics of the upcoming 'Founders & Funders' event on December 10th in New York City. He details how the application-based summit connects early-stage CPG brands with top venture capital firms and retailers like Walmart and 7-Eleven Ventures to streamline the fundraising process. Scharff advises founders to apply early, emphasizing that the goal is building long-term relationships with investors rather than closing deals on the spot.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by How I Built This. The episode itself belongs to its publisher.