Hardware Podcasts

The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods

How I Built This · 2 Nov 2023 · 41m

What this episode covers

Vincent and Andrew Kitirattragarn, co-founders of Dang Foods, discuss the collapse of their Asian-inspired snack brand due to pandemic-induced supply chain crises and shifting consumer demand. They detail the decision to wind down operations, the emotional toll of letting go of a company named after their mother, and the eventual sale of the brand to Safe Catch. The brothers also reflect on key business lessons, including the importance of product-market fit, the dangers of premature marketing spend, and the value of their 'disagree and commit' partnership dynamic.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Dang Foods, Whole Foods, Target, Walmart, Safe Catch, Mila, Fly by Jing, Sanzo, Amsam
Products
Dang Bar

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