Hardware Podcasts

Springfree Trampoline: Keith Alexander & Steve Holmes (2019)

How I Built This · 30 Aug 2021 · 55m

What this episode covers

Keith Alexander, a New Zealand engineer, and Steve Holmes, a Canadian businessman, discuss the creation of Springfree Trampoline. Alexander spent a decade prototyping a safer trampoline without metal springs to address safety concerns, while Holmes acquired the patent and navigated the challenges of commercialization, including securing a pivotal Costco deal and shifting manufacturing to China. The company has sold nearly 500,000 units worldwide, leveraging a direct-to-consumer model and a strong safety narrative to overcome initial retailer skepticism.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Costco, University of Canterbury
Products
Springfree Trampoline, Dyson
Also
Jim Sinegal, Super Show

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