Hardware Podcasts

Casper: Philip Krim

How I Built This · 28 Jun 2021 · 1h 20m

What this episode covers

Philip Krim, co-founder and CEO of Casper, explains how he leveraged his early e-commerce experience to launch a direct-to-consumer mattress brand inspired by Warby Parker and Harry's. Krim details the product design process with industrial designer Jeff Chapin, the strategic decision to compress mattresses into boxes, and the operational challenges of scaling production with contract manufacturers in Georgia. He also discusses the intense competition from fast-followers, the legal battles over review site disclosures, and the company's journey to a $1 billion valuation and subsequent IPO.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Warby Parker, Harry's, IDEO, Red Antler, Lyra Hippo Ventures, NEA, West Elm, Target, Sleepopolis, Jack Media, Purple, Saatva
Products
Casper
Also
Jeff Chapin, Ben Lear

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