#137 Plant-Based Dumpling Kings: Eric Wu and Adam Yee, Sobo Foods
Eric Wu, co-founder of Sobo Foods and former founder of Gainful, and Adam Yee, food scientist and co-founder of Better Meat Company, discuss launching Sobo Foods, a plant-based Asian American frozen dumpling brand. They detail their journey from meeting at Kitchentown to scaling production, emphasizing the importance of authentic branding, nutrient density, and navigating the current venture capital landscape for early-stage CPG companies. The founders share insights on targeting retail buyers in the Bay Area, leveraging their previous industry experience to accelerate decision-making, and the surprising demographic trends driving plant-based adoption among Asian Americans and parents.