Hardware Podcasts

How I Built Resilience: Pokimane

How I Built This · 10 Sept 2020 · 25m

What this episode covers

Imane Anys, known as Pokimane, the leading female streamer on Twitch, explains how she transitioned from a chemical engineering student to a full-time content creator with over 20 million followers. She details the evolution of her business model, moving from organic growth and networking to securing sponsorships, subscriptions, and launching physical product lines like a makeup collaboration with Winky Lux and a clothing brand. Anys also discusses the operational challenges of managing a personal brand, including dealing with online harassment, setting boundaries, and diversifying her income streams to ensure long-term resilience.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Winky Lux, U.S. Bank
Products
League of Legends, Daring Greatly
Also
Twitch, YouTube, Brene Brown

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