Hardware Podcasts

How I Built Resilience: Live with Melanie Perkins and Bill Creelman

How I Built This · 27 Jun 2020 · 27m

What this episode covers

Melanie Perkins, founder of Canva, discusses how the company maintained its $6 billion valuation and avoided layoffs during the pandemic by leveraging its profitable status and online-first culture, while shifting user design habits from physical to digital formats. Bill Creelman, founder of Spindrift, explains how his sparkling water brand navigated the collapse of food service sales by pivoting to e-commerce and grocery channels, while also addressing internal diversity and social justice issues. Both founders reflect on leadership during crisis, emphasizing resilience, community support, and the opportunity for innovation amidst market disruption.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Canva, Spindrift, U.S. Bank, Starbucks, Panera, Costco, Instacart, Cliff Bar, Diaggio, Stirrings

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