Cotopaxi: Davis Smith

How I Built This · 4 May 2020 · 1h 05m

What this episode covers

Davis Smith, founder of Cotopaxi, recounts his journey from selling pool tables on eBay to launching a socially conscious outdoor gear brand. He details the painful failure of his second startup, baby.com.br, and the lessons learned about co-founder dynamics and market selection. Smith explains how he structured Cotopaxi as a B Corp with a mission to eradicate poverty, securing funding from Kirsten Green despite the unconventional 'give-away' model. The episode highlights Cotopaxi's unique marketing strategy involving 'Questival' events and live llamas, as well as its supply chain innovations using remnant materials.

Mentioned

Companies
Cotopaxi, Pooltables.com, baby.com.br, Warby Parker, Tom's Shoes, Patagonia, REI
Also
Kirsten Green, Stefan Jacob, Kimball Thomas, Steve Gibson

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