Hardware Podcasts

Live Episode! Angie's BOOMCHICKAPOP: Angie & Dan Bastian

How I Built This · 29 Jul 2019 · 1h 04m

What this episode covers

Angie and Dan Bastian, founders of BOOMCHICKAPOP, explain how they started in 2001 with a $10,000 kettle corn kit to save for their children's college fund, eventually selling the company to Conagra for $250 million. They detail the transition from outdoor sales at Minnesota Vikings games to securing a massive initial order from Trader Joe's, which required navigating cash flow crises and securing a $100,000 credit line. The couple also discusses the strategic rebranding to BOOMCHICKAPOP, the decision to go gluten-free, and the pivotal role of private equity firms Sherbrooke Capital and TPG in scaling the business and providing employee equity.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Conagra, Trader Joe's, Minnesota Vikings, Sherbrooke Capital, TPG, Costco, Target
Products
BOOMCHICKAPOP

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