Oddball's Path From Idea to Funding a Nationwide Target Launch
Sophia Cheng, Founder and CEO of Oddball, details her unconventional path from management consulting and Bridgewater Associates to launching a fruit snack brand inspired by her childhood in Singapore. She explains how she validated the product through benchtop formulations at farmers markets and pitch competitions before securing funding, ultimately achieving a nationwide launch at Target. Cheng discusses the specific challenges of fundraising as a first-time, minority woman founder in 2023, emphasizing the mental shift from convincing investors to finding aligned partners, and her strategy for managing a cap table with approximately 20 investors in her first round.