Hardware Podcasts

Chez Panisse: Alice Waters

How I Built This · 8 Apr 2019 · 59m

What this episode covers

Alice Waters, founder of Chez Panisse, explains how her 1960s study abroad in France inspired a culinary revolution focused on local, seasonal ingredients, leading to the 1971 opening of her Berkeley restaurant. She details the bootstrap financing involving her parents' mortgage and friends, the decision to remain a single location to preserve values, and the creation of the farm-to-table movement. In a postscript, Piersten Gaines describes founding Pressed Roots, a salon chain for women with highly textured hair, after experiencing hair loss from chemical treatments and validating the concept through profitable pop-up events.

Most relevant to

early-stage companies

Topics

Mentioned

Products
Chez Panisse, Pressed Roots, Dry Bar
Also
U.S. Bank, Brahmen PR, Michelin guide, The San Francisco Express Times, Edible Schoolyard Project

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