Hardware Podcasts

Logic: Logic & Chris Zarou

How I Built This · 11 Mar 2019 · 1h 11m

What this episode covers

Rapper Logic (Sir Robert Bryson Hall II) and his manager Chris Zarou explain how they built a multimillion-dollar business by releasing free music to build a loyal fanbase before signing with Def Jam Records. They discuss the strategic use of social media, the financial risks of touring in a minivan, and the critical decision to turn down a $1.5 million record deal to maintain creative control. The episode also covers Logic's mental health struggles, his breakdown on stage, and the creation of the hit song '1 800 273 8255' dedicated to suicide prevention.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Def Jam Records, Visionary Music Group, Elysium, Bobby Boy, Sony Music, Visionary Records, Enterprise Rent-A-Car, U.S. Bank, Fatco, Target
Tools
Adobe Audition
Also
DatPiff, YouTube, Snapchat, Instagram

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