Hardware Podcasts

SoulCycle: Julie Rice & Elizabeth Cutler

How I Built This · 7 Jan 2019 · 56m

What this episode covers

Julie Rice and Elizabeth Cutler, co-founders of Soul Cycle, explain how they identified a gap in New York City's fitness market and launched their first studio in 2006 with $250,000 of personal funds. They detail their scrappy early operations, including using a painted rickshaw for marketing and designing their own apparel, before selling to Equinox in 2011 for $90 million each. The episode also covers the postscript story of Gabrielle Goodwin and her mother Rozalynn, who invented and launched Gabby's Bows, a double-face hair barrette, after struggling with standard plastic clips.

Most relevant to

early-stage companies and founders before launch

Topics

Mentioned

Companies
Equinox
Products
Soul Cycle, Gabby's Bows
Also
Gabby Goodwin, Rozalynn Goodwin

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