Live Episode! Dollar Shave Club: Michael Dubin

How I Built This · 17 Dec 2018 · 49m

What this episode covers

Michael Dubin, founder of Dollar Shave Club, explains how he leveraged his background in improv comedy and video marketing to disrupt the razor industry dominated by Gillette. After meeting Mark Levine, who had 250,000 razors in a warehouse, Dubin launched a subscription service and created a viral video that secured $1 million in seed funding from Science Throughout. The company scaled rapidly, facing supply chain hurdles and legal challenges from Gillette, before being acquired by Unilever for $1 billion in 2016.

Mentioned

Companies
Dollar Shave Club, Gillette, Unilever, Science Throughout, Harry's
Products
Broad City, Charlie's, Budwipe
Also
Mark Levine, Lucia Aniello

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