Hardware Podcasts

Real Estate Mogul: Barbara Corcoran

How I Built This · 24 Apr 2017 · 50m

What this episode covers

Barbara Corcoran, founder of The Corcoran Group, explains how she built a real estate empire starting with $1,000 from partner Ramon Simone, using creative marketing like the Corcoran Report to gain credibility. She details the painful split with Simone, who cheated with her secretary, and how she used the resulting insult as fuel to launch her own firm on the 11th floor. Corcoran describes scaling the business by hiring aggressively during market crashes, turning competitors' failures into her growth, and eventually selling the company for $66 million to focus on motherhood and her second career as a Shark on Shark Tank.

Most relevant to

founders before launch, companies scaling up and large enterprises

Topics

Mentioned

Companies
The Corcoran Group, Douglas Ellman, Brown Harris Stevens, U.S. Bank, Citibank, Bergdorf Goodman, Gift Rep My Face
Products
Shark Tank
Also
Ramon Simone, Bernie Mendix, Larry Silverstein, New York Times

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