Hardware Podcasts

Music Mogul: L.A. Reid

How I Built This · 7 Nov 2016 · 31m

What this episode covers

L.A. Reid, co-founder of LaFace Records and former CEO of Arista and Epic Records, recounts his journey from a drummer in Cincinnati to a music mogul. He details the strategic decision to launch LaFace in Atlanta, the pivotal role of the 'Boomerang' soundtrack in launching artists like TLC and Toni Braxton, and the complex dynamics of selling his company to Arista. Reid also discusses his talent-spotting instincts, the challenges of managing egos, and his eventual firing from Arista followed by his rapid rise at Universal Music Group.

Most relevant to

early-stage companies, companies scaling up and large enterprises

Topics

Mentioned

Companies
LaFace Records, Arista Records, Universal Music Group, Def Jam, Epic Records, Solar Records
Products
TLC, Toni Braxton, Pink, Rihanna, Boomerang
Also
Clive Davis, Babyface, Doug Morris, Jay-Z

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