CircuitHub, 12 Years Later with Andrew Seddon
Andrew Seddon, founder and CEO of CircuitHub, explains how the company evolved from a failed EDA library startup into a vertically integrated, high-mix domestic electronics manufacturer. He details their ground-up rethink of assembly processes, inspired by semiconductor fabs, to handle 50,000+ part SKUs efficiently without forcing design standardization. Seddon discusses the operational challenges of attrition, the strategic shift toward on-demand small-batch production, and the impact of tariffs and reshoring trends on US manufacturing capacity.