How Reshoring, Sustainability, and Customer Success are Helping Manufacturers Win with Bright Machines' Sean Murray
Sean Murray, VP of Customer Success at Bright Machines, explains the shift from hardware-first to software-defined manufacturing, arguing that data-first approaches enable the flexibility required for reshoring. He details how flexible automation mitigates higher US labor costs by allowing rapid changeovers between high-margin products, while also enhancing supply chain sustainability and resilience. Murray further advises manufacturers to adopt customer success models to bridge the gap in tribal knowledge and ensure their investments in advanced automation deliver tangible value.