Hardware Podcasts

Tracking & Locationing Technologies from Renesas

EE Times Current · 12 Nov 2025 · 21m

What this episode covers

Annie Ru, a product marketing engineer at Renesas, explains the evolution from simple asset tracking to intelligent, real-time 'locationing' using Renesas Bluetooth Low Energy (BLE) System on Chips (SoCs). She details three core technologies: CrowdSourced Locationing (CSL) for global consumer tracking, Atlas for high-scale industrial triangulation, and Wira for precise wireless ranging in RF-hostile environments. Ru highlights real-world applications, including Carnival Cruise Lines using Atlas and Wira for guest services and safety, and demonstrates how these solutions enable new use cases like conference attendee tracking and smart retail theft prevention.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Renesas, Carnival Cruise Lines
Products
Atlas, Wira, CSL, AirTag
Also
Embedded World

Related episodes from other shows

Other shows on the same ground, closest first.

  • IoT For All Podcast · 34m

    E056 Tile's Steve Klinkner | What are the Challenges of Asset Tracking in the Consumer Space?

    Steve Klinkner, VP of Engineering at Tile, explains the technical and business challenges of building a consumer asset tracking network. He details how Tile evolved from a simple Bluetooth beacon to a global 'Find My' network, overcoming Android fragmentation and battery life constraints by shifting from persistent connections to low-energy advertising. Klinkner also discusses Tile's strategy for embedding its technology into partner hardware like HP laptops and Bose headsets, and the privacy considerations of using a crowdsourced community for location data.

    Wireless & RFBatteries & low-power design
    8 chapters

  • IoT For All Podcast · 18m

    Future of Seamless Asset Tracking | Semtech's Randy Ryder

    Randy Ryder, Director of Wireless Product Marketing at Semtech, discusses the evolution of asset tracking from regional to seamless global coverage. He details Semtech's LoRa Edge platform, specifically the LR1110 and LR1120 chips, which combine LoRa, GNSS, Wi-Fi, and satellite connectivity to enable indoor/outdoor tracking. Ryder highlights use cases like livestock management in remote areas and international shipping, emphasizing how regulatory pressures and consumer demand for supply chain traceability are driving adoption.

    Connected products & IoTMicrocontrollers & dev platforms
    6 chapters

  • IoT For All Podcast · 37m

    E058 Polte's Ed Chao | What is Cloud Location over Cellular?

    Ed Chow, CEO of Polte, explains Polte's Cloud Location over Cellular (C-LoC) technology, which leverages existing cellular infrastructure to provide location data without GPS. He contrasts this with GPS's high power consumption and indoor limitations, highlighting C-LoC's ability to offer building-level accuracy (30-70 meters) both indoors and outdoors. Chow discusses the shift toward 5G Massive IoT (Cat-M1, NB-IoT) to enable sub-$5 trackers for enterprise asset tracking, such as pallets and dollies, and emphasizes the importance of ecosystem partnerships with chipmakers like Sequans and Altair.

    Wireless & RFConnected products & IoT
    7 chapters

  • IoT For All Podcast · 30m

    Challenges Implementing RTLS for Asset Tracking | WISER Systems, Inc.'s Logan Maxwell

    Logan Maxwell, an early employee and Director of Solutions Engineering at WISER Systems, discusses the company's evolution from a research grant to a commercial Real-Time Location Systems (RTLS) provider using Ultra-Wideband (UWB) technology. He details specific deployments, including tracking city buses in Columbus, Ohio, and managing truck yard logistics for distribution centers, highlighting the shift from COVID-era social distancing use cases to permanent asset tracking. Maxwell also addresses the challenges of implementing RTLS in metallic environments, the disconnect between IoT marketing hype and practical ROI, and the critical importance of integrating location data with operational workflows.

    Connected products & IoTWireless & RF
    5 chapters

  • The Amp Hour · 1h 06m

    Space Age Bluetooth with Alex Haro

    Alex Haro, co-founder and CEO of Hubble, explains how his company has built a global tracking network using standard Bluetooth chips communicating directly with low-Earth orbit satellites. Haro details the technical innovation of using digital beamforming and custom waveforms to receive weak 2.4 GHz signals from space, allowing devices to function without GPS or cellular modems. The episode covers Hubble's hybrid terrestrial-satellite architecture, which leverages existing gateways and smartphone apps to provide enterprise-grade, real-time asset tracking and sensor data globally.

    Wireless & RFConnected products & IoT
    10 chapters

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by EE Times Current. The episode itself belongs to its publisher.