Hardware Podcasts

Reviving the stagnant plant based meat market

Catalyst · 28 Sept 2023 · 39m

What this episode covers

John Baumgartner, managing director of equity research at Mizuho Securities, explains why the plant-based meat market has stagnated despite early hype, citing a 33-month streak of volume declines and a failure to achieve price parity or health credentials compared to traditional meat. He contrasts this with the more mature plant-based beverage sector, noting that Impossible Foods has gained share by expanding into convenience formats while Beyond Meat struggles with taste and premium pricing. Baumgartner argues that long-term growth requires innovations in structured products like steaks, improvements in nutritional profiles, and a shift toward B2B licensing models rather than just retail branding.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Impossible Foods, Beyond Meat, Burger King, Tim Hortons, Morningstar, Kellogg, Oatly, Energy Hub, Bloom Energy

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