Hardware Podcasts

63: Big Week

Thoroughly Considered · 26 Oct 2020 · 58m · Episode 63

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss their recent brand refresh, explaining how they moved from a complex logo to a simplified 'S over N' mark after winning a raffle with lettering artist Jessica Hische. They also announce the launch of new Material Docks designed for Apple's MagSafe technology, detailing the engineering challenges of integrating magnets with walnut housings and their decision to use a 'bring your own cable' model. Finally, the hosts analyze the industrial design of the new flat-sided iPhones, debating the trade-offs between ergonomics, screen real estate, and the return to the iPhone 4/5 aesthetic.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Studio Neat, Relay FM, Belkin
Products
Material Dock, MagSafe, iPhone 12, iPhone 12 Pro, Apple Watch, iPhone 5, iPhone 4, iPhone 6, Porsche 911, Pop Socket
Also
Jessica Hische, Qi, Dribbble, Basecamp, MFi, Loveland, NFC

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