Hardware Podcasts

How Online Communities Can Foster Growth

The Manufacturing Executive · 11 Oct 2022 · 47m · Episode 123

What this episode covers

Brendon Forrest and Peyton Warren, strategists at the B2B marketing agency Gorilla 76, explain how manufacturing leaders can build online communities to foster growth and gain customer insights. They contrast their interactive 'Industrial Marketing Live' (IML) community with traditional product-pitch webinars, citing examples like weld.com and Industry 4.0 Club to show that even niche industrial audiences are active on platforms like Reddit and Facebook. The guests advise starting with small Zoom series, prioritizing value over sales, and using community feedback to drive content and product development.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Gorilla 76, Proto Labs, Greco Inc., Aptigy, Refined Labs
Products
Industrial Marketing Live, weld.com, Industry 4.0 Club
Tools
Zoom, Slack
Also
Reddit, Facebook, LinkedIn, Clubhouse

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