Hardware Podcasts

Getting Clear About Thought Leadership w/ Bill Sherman

The Manufacturing Executive · 27 Oct 2020 · 36m · Episode 20

What this episode covers

Bill Sherman, COO of Thought Leadership Leverage, defines thought leadership as four elements: ideas, content, offerings, and platform, distinguishing it from personal branding and content marketing. He explains how thought leadership helps fill sales pipelines, sustain long-cycle conversations, and influence industry behavior, while addressing the paralysis caused by 'content insecurity' or imposter syndrome. Sherman advises manufacturing leaders to use platforms like LinkedIn for two-way dialogue, narrow-casting to top accounts, and leveraging internal passion to build authentic organizational authority.

Most relevant to

established companies

Topics

Mentioned

Companies
Thought Leadership Leverage
Tools
LinkedIn

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