Hardware Podcasts

#008 - What to learn from Pebble’s story: two times most funded Kickstarter campaign ever to its eventual end, with your host, Balint Horvath, Switzerland

The Hardware Entrepreneur · 11 Jan 2017 · 16m

What this episode covers

Host Balint Horvath analyzes the rise and fall of Pebble, the company that produced the first smartwatch and held two record-breaking Kickstarter campaigns. He argues that Pebble failed because it could not cross the chasm from early adopters to the early majority, specifically by missing the fitness application that competitors like Fitbit capitalized on. Horvath discusses the strategic errors regarding pricing, the lack of a recurring revenue model, and the failure to build a strong emotional brand or a 'system of progress' ecosystem.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Pebble, Fitbit, Apple, Kickstarter, Y combinator, Tesla, Coca-Cola, Bot VC, Prezi
Also
Stephen Levy, Eric Migicovsky, Ben Einstein, Backchannel, Ellen Clements

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