Hardware Podcasts

S2 E1: From Code to Creation: The Building Blocks of Firmware with Elecia White

The Builder Circle · 28 Nov 2023 · 1h 05m

What this episode covers

Elecia White, founder of Logical Elegance and host of the Embedded FM podcast, explains the unique constraints of firmware development for hardware entrepreneurs. She outlines the typical firmware build-out process, emphasizing the importance of early sensor selection, modular architecture, and critical testing phases like board bring-up and manufacturing validation. White advises founders to insource only their 'secret sauce' algorithms while buying commodities like GPS modules or radios, and warns against common pitfalls such as adding over-the-air updates at the last minute or ignoring market validation.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Logical Elegance, HP, LeapFrog, Adafruit
Also
Embedded FM, Making Embedded Systems, Scale for Climate Tech

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