Hardware Podcasts

451: From Concept to Launch

Embedded.fm · 8 Jun 2023 · 1h 02m · Episode 451

What this episode covers

Elecia White, founder of Logical Elegance, and panelists Phillip Johnston of Embedded Artistry and Tyler Hoffman of Memfault discuss the software tasks often overlooked during the transition from concept to manufacturing launch. They emphasize the necessity of robust bootloaders, OTA update mechanisms, and dedicated manufacturing firmware that operates offline. The group highlights specific failures such as bricked inventory due to faulty OTA, network congestion in factories, and the high cost of testing security features like self-bricking. They also cover the importance of per-device key management, deterministic testing environments, and integrating manufacturing validation into CI pipelines.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Memfault, Embedded Artistry, Logical Elegance, Pebble, Fitbit, MSI
Products
Raspberry Pis, iPhone
Tools
ChipWhisperer
Also
O'Reilly, Classpert, iOS, Android, Bluetooth, FCC, HIPAA, RSA, SPI flash, UEFI

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