269: Ultra-Precise Death Ray
Alan Cohen, author of 'Prototype to Product: A Practical Guide for Getting to Market' and a systems engineer at Massachusetts General Hospital, discusses the 'eleven deadly sins' of product development. He argues that detailed planning and 'surprise management' are critical to avoiding costly failures, contrasting agile iteration with structured waterfall processes. Cohen also advocates for model-based systems engineering using tools like Enterprise Architect to reduce software defects and emphasizes the importance of building strong, psychologically aware teams.