Altium...Acquired!

The Amp Hour · 20 Feb 2024 · 1h 13m · Episode 659

What this episode covers

Dave Jones and Chris Gammell discuss Renesas acquiring Altium for $6 billion, analyzing the strategic fit for automotive electronics and the potential impact on Altium 365 and Octopart. Jones details Altium's history from Protel to its current state, including the controversial acquisition of Morphic and the ousting of founder Nick Martin. The hosts speculate on whether the acquisition will lead to price changes or product consolidation, noting that Altium's CEO Aram Murkazemi stands to make $650 million.

Mentioned

Companies
Renesas, Altium, Morphic, Altera, Intel, Xilinx, AMD
Products
Octopart, Tarskin, AutoTracks Dex, Circuit Studio, Upverter, Gumsticks, KiCad, Zucsan

Other shows on the same ground, closest first.

  • OnTrack · 14m

    PCB Design Tools for Every Team Size: Altium's New Approach

    Justin Sears, Head of Product Marketing for SaaS at Altium, explains the company's new product strategy announced at PCB West 2025. He details the split between Altium Develop for small teams and Altium Agile for larger organizations, focusing on how this shift removes friction for cross-disciplinary collaboration. Sears highlights the removal of per-seat fees for external collaborators and the move toward an end-to-end product development suite.

  • OnTrack · 12m

    Altium Develop: Returning to Our Roots

    Lawrence Romine, a 20-year veteran at Altium, explains the launch of Altium Develop, a new product offering designed to return the company to its roots of serving individual engineers and small teams. He contrasts this with the enterprise-focused Altium 365, noting that while large organizations need managed design processes and compliance features, smaller users prioritize accessibility and straightforward pricing. Romine describes the strategic shift as a 'homecoming' to the user-centric model that originally built Altium's reputation, now formalized through a public price point and a curated feature matrix.

  • OnTrack · 37m

    Altium Is Coming Home to the Designer | Lawrence Romine on OnTrack

    Lawrence Romine, senior director of marketing at Altium, explains the company's strategic pivot from a single-product model to three distinct offerings: Altium Develop, Teams, and Enterprise. He details how Altium Develop targets individual designers and small teams with a PCB-centric, lower-cost solution that excludes enterprise features like single sign-on, while Enterprise serves regulated industries with governance. Romine also addresses user concerns about being left behind during the shift to cloud collaboration, confirming a return to frequent, feature-rich core PCB design releases similar to the 2015–2020 era.

  • The Next Byte Podcast · 1h 05m

    251. Michael Corr & Justin Sears on How Altium & Duro Are Fueling the Next Generation of Hardware Startups

    Michael Corr, co-founder and CEO of Duro, and Justin Sears, Head of Product Marketing at Altium, discuss how Duro’s cloud-based PLM platform and Altium’s Agile Teams are breaking down silos between electrical, mechanical, and procurement teams. They explain how Duro’s API-first architecture enables specialized AI agents to automate tasks like BOM analysis and part sourcing, addressing the critical need for real-time supply chain visibility. The conversation highlights the acquisition of Duro by Altium, the shift from selling 'vitamins' to 'medicine' for hardware startups, and the resurgence of small, fast-moving hardware companies leveraging modern tooling.

  • EMS@C-LEVEL · 23m

    EMS@C-LEVEL 2022 Season Episode #1 with Altium and MacroFab

    Ted Pawela, Chief Ecosystem Officer at Altium, and Misha Govshteyn, CEO of MacroFab, discuss their strategic partnership and the launch of the Altimate solution. They explain how this integration connects Altium Designer directly to MacroFab’s cloud manufacturing network, allowing designers to see real-time cost, availability, and DFM data. The conversation highlights the shift from 'designing for manufacturing' to 'designing with manufacturing' to maintain agility and data coherence during the new product introduction process.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by The Amp Hour. The episode itself belongs to its publisher.