An Interview with Jeri Ellsworth - Intense Illusion Introduction

The Amp Hour · 27 Nov 2013 · 1h 34m · Episode 173

What this episode covers

Jeri Ellsworth, founder of Technical Illusions, discusses the successful Kickstarter funding of the Cast AR augmented reality glasses and the complex path to production. She details the technical challenges of transitioning from FPGA to a custom metalized gate array ASIC, the mechanical difficulties of injection molding the glasses and wand, and the logistical hurdles of manufacturing in China. Ellsworth also shares insights on managing the campaign's psychology, securing venture capital, and the intense personal toll of bringing a hardware product to market.

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