026 - You Can Lose in so Many Colors!

Unnamed Reverse Engineering Podcast · 31 Aug 2019 · 2h 03m

What this episode covers

Jeri Ellsworth, founder of Tilt Five, discusses her journey from reverse engineering Commodore 64 chips for the DTV toy to launching an augmented reality tabletop gaming platform. She details the technical challenges of emulating legacy silicon quirks, the manufacturing failures in China, and her strategy of using viral marketing to drive early sales. Ellsworth also shares insights on her current startup's upcoming Kickstarter, the importance of genuine brand personality, and her favorite tools for hardware debugging and assembly.

Mentioned

Companies
Tilt Five, CastAR, Valve Software, Lattice Semiconductor, Altera, Xilinx, QVC, Slashdot
Products
Commodore 64, DTV, HTC Vive, Gloom Haven, Kill All Zombies, Locomotive
Also
Siliconpr0n

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The summary, chapters and topics are generated from the episode’s audio by this directory, not written by Unnamed Reverse Engineering Podcast. The episode itself belongs to its publisher.